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Equal parts researcher, marketer and business advisor, Elke Giba helps courageous A/E/C firms plan to win more often through a foundational marketing strategy. Her work helps firms shed the “full-service” moniker and transform into specialists, spotlighting the expertise that generates more business opportunities that grow the bottom line. An author and presenter, she speaks to business audiences on how to market their business more effectively, and frequently publishes marketing insights in industry publications and online. Equally at home in Dallas and Nashville, she still cannot two-step to save her life.