Before boarding their flight, 250 WestJest Christmas Miracle passengers were encourage to tell Santa their Christmas wishes. While the plane was in the air, WestJet employees purchased and wrapped the gifts, fulfilling some pretty big ticket items. Once the flight landed, the surprised travelers watched as their packages were delivered on the baggage carousel. They never expected that their wishes would be granted. Some requests were extravagant (a diamond ring) and others were simply dull (underwear and socks). But every one was delighted, touched, and left with a huge smile on their face.
Watching the poor guy ask for underwear and socks was downright sad. How often do we ask for what we needed instead of what we want? We long to hear clients ask for something they WANT. It turns out it isn’t that hard to do, but we get distracted by mental and emotional obstacles. Here are a few suggestions to help you get around the roadblocks, like underwear and socks, and identify your big wishes. A diamond ring, anyone?
“I don’t know.”
When you are stuck at the beginning, splurge really big and ask for something you have no expectation to receive, ever. Not even on your best day, with your best behavior, and your richest uncle asking you the question. You may very well surprise yourself (and the gifter come to think of it). The absurdity of the request can shake loose the real desires of your heart. And the fear of rejection is eliminated because you’ve already had a big laugh about the first ridiculous thing. Try it out on someone you love and see if it doesn’t help focus your gift list.
“Well, I need [something boring].”
Ugh. Fine. Now that you got that out of your system, why do you need [it]? Do you want to start running more often so new socks are really just a code gift to help you get motivated to start training? This statement shows up a lot during conversations with clients, and it usually sounds like, “I need a social media campaign.” If something boring is on your wish list, ask yourself “Why?” several times, much like a two year old would do. The successive answers help us focus on the reason for the request and get you closer to what you really want.
“I don’t deserve anything.”
Right. We get stuck thinking we can’t possibly deserve what we secretly desire. Which is usually bunk, by the way. There is enough grace available for us be surprised by what we think we don’t deserve. And so much more delight to be had if you can put those desires into words. Speak it out loud and see if you don’t start acting in a way that might be more deserving.
Questions like this to help clients figure out what they really want 12 months out of the year. We didn’t really picture our job as a gift-giver, but that is what we love to do — surprise and delight our clients with exactly what they wanted.
Now go make your list.