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PSM Show – Episode #140: Positioning

PSM Show – Episode #140: Positioning

What does it mean to position your A/E/C firm? Is it a noun, or a verb? PSM.show, the podcast for A/E/C marketers, host David Lecours and I had a conversation on the importance of positioning, along with a couple of examples of firm positioning statements. Take a listen and see what we had to say.

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