Ask any newly minted Marketing graduates looking to start their careers what kind of marketing they want to do now, the answer to a person is “Social Media”. Sure, social media is immediate, inexpensive, and it seems like everybody is using it. But new grads, and some clients for that matter, may miss out on other marketing opportunities if they focus solely on social media. Here are a couple of reasons why.
Social channels are crowded
Have you looked at your email inbox lately? How about your Facebook or Twitter feed? The amount of digital content vying for your attention is dizzying. You might wait anxiously for this particular missive to reach your inbox, but how much email content can you really consume and retain every day? Social campaigns can be extremely effective if your message is spot-on relevant for your audience. Otherwise it is just noise on top of noise.