Social media marketing and communications is a phenomenal opportunity to influence customers, increase traffic to your website, and boost your brand awareness. If you’re working there’s a good chance you have a LinkedIn profile but do you use it beyond a personal networking tool?
LinkedIn is a powerful social network and resource with a reader reach that hasn’t fully reached its potential. Thousands of people can be reached every second of the day. Did you know a single post on your company page shared by at least one employee can be seen by 4 times more people than your webpage or Twitter or Facebook? And all those “likes” and “shares” of posts you click have the potential to reach a million eyeballs (your connections, their connections, and so on).