It’s a common practice for A/E/C firms — no matter the size — to describe the services you deliver instead of the what comes out of the services. Firms fall into the habit of rattling off a list of services they offer and then miss the important point of how those services really solve problems, or how those specific services impact the client. It’s a crutch. You’re unsure of the real reason you do what you do, so you resort to lists. And lists are not stories.
That’s a shame, because the body of work you are building could tell a phenomenal story if you look for it and plan it. There is true value hidden in the tangible results of the technical services you provide, and that value carries more meaning than a bullet list of services.