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“HELP! This Website Is A Monster!”

“HELP! This Website Is A Monster!”

Does that sound familiar? If so, you’re not alone. Seriously. It may be the most common phone call we get from clients after a successful web launch.

It starts out innocently enough. You need a web site, and you find a creative partner to develop the new site. Perhaps the site even includes online tools that will allow you to update the site without a ton of technical-know-how. In just a few months there’s a shiny new web site to show off to current customers and potential clients.

Lasting Impressions NewsletterThat’s when it all starts to go downhill. Work gets in the way, as it should. You’re not sure what content should be included. A few weeks pass from the online training session and you forget how to log in to make changes. Updates get further and further behind. The next time you think about updating the web site, it has become an unruly monster with so many “to dos”, you don’t have the time to do half of what needs to be done. In defeat, you turn off the light and walk away.

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When Vanity Metrics Don’t Measure Up

When Vanity Metrics Don’t Measure Up

Marketer is the award-winning, bimonthly member journal of the Society for Marketing Professional Services, reporting on current business development and marketing practices, issues, and trends within the A/E/C field. Elke Giba shared her thoughts as a “My Turn” contributor in the April 2013 issue.

A few years ago, our internal marketing team marched into a mahogany-lined boardroom to report the results of our recent marketing efforts to several C-level executives. The numbers were dazzling, depicted in complementary colored graphs and charts, documenting all the activities over which we had labored in previous weeks. But just a few minutes into the presentation, watching the blank faces of the executive team, we realized with a gut-dropping panic that we had missed the point. We had measured results that had little consequence to their sales-oriented objectives, which should have been the focus of our presentation in the first place. My fears were confirmed when the CEO asked, “So what?”

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Resolved: 4 Questions To Get To Your Goals

Resolved: 4 Questions to Get to Your Goals

Lasting Impressions NewsletterAh, a new year! Which means it’s time for a little reflection on the previous 365 days, and a little projection for the days ahead. Many of us set resolutions at the beginning of the year, and then abandon the new habits just a few weeks into January. Resolutions don’t work for me either, so I set goals instead. I use a quick 4-question survey to look back on the previous year, and make a plan for the next year. No pain, no fuss. Just four questions. When I’m done, I have a simple action plan to make this year successful.

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A Hand-Crafted Message

A Hand-Crafted Message

I spent about 20 minutes total in the shopping madness that is Black Friday. Merchants anxious for my discretionary spending employed all sorts of lights and sounds to get attention, each one louder and brighter than the next. Digital impulses are gone in a flash, pushed out of our sight by more and more messages that demand our attention. The jumbled noise makes me long for a more sophisticated and lasting esthetic.

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A Milestone: Published Artist?

A Milestone: Published Artist?

The Dallas AIA Women in Architecture announced the contestants for the 2012 Express Yourself competition. The competition winners are formally announced Saturday, October 20 at the conclusion of the Texas Society of Architecture convention in Austin. The Express Yourself competition book will also be unveiled at that event. My digital art piece, “Sunny Day”, has been selected for publication.

There are so many talented women in this group. I’m certain I’m not one of them. It is just an honor to be nominated.

A Few More Details

I wanted to see what could be created with a digital canvas. I used Paper, an iPad app to sketch and “paint” this picture. The app is really easy to use, and encourages activity with its simplicity. Paper gives you just a few colors, and some brushes, a pen, pencil and eraser. But that isn’t any reason to think you are limited. If you haven’t tried Paper, give it a look and see what you create.

Four Ways To Keep Talking

Four Ways to Keep Talking

Every day, we talk to all kinds of clients who need help building their brand. There is a reoccurring theme to these conversations — clients want to find new customers and keep the ones they have. Who knew? And exactly how do you do that?

One answer is to start a conversation offline. Any good conversation worth having contains equal parts of talking, and listening. Our digital impulses tend to shut off the listening part of the conversation. Here are four ways to step away from the keyboard, and have a conversation with your customers.

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