Does that sound familiar? If so, you’re not alone. Seriously. It may be the most common phone call we get from clients after a successful web launch.
It starts out innocently enough. You need a web site, and you find a creative partner to develop the new site. Perhaps the site even includes online tools that will allow you to update the site without a ton of technical-know-how. In just a few months there’s a shiny new web site to show off to current customers and potential clients.
That’s when it all starts to go downhill. Work gets in the way, as it should. You’re not sure what content should be included. A few weeks pass from the online training session and you forget how to log in to make changes. Updates get further and further behind. The next time you think about updating the web site, it has become an unruly monster with so many “to dos”, you don’t have the time to do half of what needs to be done. In defeat, you turn off the light and walk away.