We craft stories for clients — all with a single focus being the right and best choice. They all have one thing in common: the message that shapes the identity of a company.
One of the best examples of a well defined message is MD Anderson Cancer Center. They “make cancer history”. It’s very clear from just a few words what they do. There is no guessing. Every message they send is about eliminating this horrible disease. Their websites, advertisements, signage, literature, and their logo with that strong line that strikes out the C word. They established their message first and from there they developed the rest of their marketing and business essentials.