This question has been heard too frequently to not be addressed: “How should A/E/C firms engage marketing consultants?” Apparently, it’s a common question that isn’t addressed often enough — especially between the two parties who directly benefit the most from working together; your firm and the creative consultant. Fumbling the money conversation brings unnecessary baggage into a transactional business relationship before the project even starts. It doesn’t have to be that way.
Start the engagement off on the right foot. Minimize the conflict around the fee ahead of time and leave plenty of room for collaboration, exploration and significantly higher satisfaction.