214-302-7393 theoffice@gibagroup.com

Positioning A/E/C firms for success:
Market your firm’s expertise

Shed the “full-service” moniker and
transform your firm into a team of specialists

Your A/E/C practice is filled with expert practitioners working diligently to solve complex problems. Make sure clients understand that your firm is not merely one of the experts that can solve the problem — but your firm is the only one.

Stand Out In Your Field

Competitive Audit

Identify the strengths that make you stand out in a crowded marketplace.

Can you articulate why clients choose your firm over competitors? Who are your true competitors? What choices do clients have if they don’t chose your firm? A Competitive Audit can help define what makes your firm special in the marketplace, which in turn can make it easier for clients to choose your firm over the competition.

Client Interviews

Uncover a clearer picture of the client experience with actionable insights.

It’s time you knew the truth. Your clients have formed an opinion about what it is like to work with your firm. Hear what they say when you’re not in the room. Online surveys, questionnaires and one-on-one interviews reveal the authentic customer experience. Learn more.

Where does your expertise lie?
Define and then communicate where your firm outperforms others.

Insights

Lasting Impressions

Insights and Resources for Courageous A/E/C Firms

Golden Rule Days

Golden Rule Days

Ask any newly minted Marketing graduates looking to start their careers what kind of marketing they…

Ask Clients To Tell You The Hard Truth

Ask Clients To Tell You The Hard Truth

It isn't always easy to advise clients on smarter strategies to market a business. Sometimes tough love is is necessary to stop bad habits, change poor planning, and start thinking about the business in terms of client value.
Proper Positioning Can Solve Lots Of Problems

Proper Positioning Can Solve Lots of Problems

Why did you get into business? Without knowing you what you do, I'd guess that…

Real People Don’t Read Fake Content

Real People Don’t Read Fake Content

Social anxiety drives many professional service firms to generate shallow content in search of clicks…