Shed the “full-service” moniker and
transform your firm into a team of specialists
Your A/E/C practice is filled with expert practitioners working diligently to solve complex problems. Make sure clients understand that your firm is not merely one of the experts that can solve the problem — but your firm is the only one.
Identify the strengths that make you stand out in a crowded marketplace.
Can you articulate why clients choose your firm over competitors? Who are your true competitors? What choices do clients have if they don’t chose your firm? A Competitive Audit can help define what makes your firm special in the marketplace, which in turn can make it easier for clients to choose your firm over the competition.
Uncover a clearer picture of the client experience with actionable insights.
It’s time you knew the truth. Your clients have formed an opinion about what it is like to work with your firm. Hear what they say when you’re not in the room. Online surveys, questionnaires and one-on-one interviews reveal the authentic customer experience. Learn more.
Insights and Resources for Courageous A/E/C Firms
A mission statement should clearly communicate the reason your team works together. If it doesn't, it's just a statement…
I went to Boston to be a panelist at the How Design Live Creative Freelancer Conference. The…