214-302-7393 theoffice@gibagroup.com

Positioning A/E/C firms for success:
Market your firm’s expertise

Shed the “full-service” moniker and
transform your firm into a team of specialists

Your A/E/C practice is filled with expert practitioners working diligently to solve complex problems. Make sure clients understand that your firm is not merely one of the experts that can solve the problem — but your firm is the only one.

Stand Out In Your Field

Competitive Audit

Identify the strengths that make you stand out in a crowded marketplace.

Can you articulate why clients choose your firm over competitors? Who are your true competitors? What choices do clients have if they don’t chose your firm? A Competitive Audit can help define what makes your firm special in the marketplace, which in turn can make it easier for clients to choose your firm over the competition.

Client Interviews

Uncover a clearer picture of the client experience with actionable insights.

It’s time you knew the truth. Your clients have formed an opinion about what it is like to work with your firm. Hear what they say when you’re not in the room. Online surveys, questionnaires and one-on-one interviews reveal the authentic customer experience. Learn more.

Where does your expertise lie?
Define and then communicate where your firm outperforms others.


Lasting Impressions

Insights and Resources for Courageous A/E/C Firms

HOW Design Live: Celebrating Virtual Offices

HOW Design Live: Celebrating Virtual Offices

I went to Boston to be a panelist at the How Design Live Creative Freelancer Conference. The…

How To Ask For What You Really Want

How to Ask For What You Really Want

Before boarding their flight, 250 WestJest Christmas Miracle passengers were encourage to tell Santa their Christmas…

How Should A/E/C Firms Engage Marketing Consultants?

How Should A/E/C Firms Engage Marketing Consultants?

This question has been heard too frequently to not be addressed: "How should A/E/C firms engage…

Resolved: 4 Questions To Get To Your Goals

Resolved: 4 Questions to Get to Your Goals

Ah, a new year! Which means it's time for a little reflection on the previous…