214-302-7393 theoffice@gibagroup.com

Positioning A/E/C firms for success:
Market your firm’s expertise

Shed the “full-service” moniker and
transform your firm into a team of specialists

Your A/E/C practice is filled with expert practitioners working diligently to solve complex problems. Make sure clients understand that your firm is not merely one of the experts that can solve the problem — but your firm is the only one.

Stand Out In Your Field

Competitive Audit

Identify the strengths that make you stand out in a crowded marketplace.

Can you articulate why clients choose your firm over competitors? Who are your true competitors? What choices do clients have if they don’t chose your firm? A Competitive Audit can help define what makes your firm special in the marketplace, which in turn can make it easier for clients to choose your firm over the competition.

Client Interviews

Uncover a clearer picture of the client experience with actionable insights.

It’s time you knew the truth. Your clients have formed an opinion about what it is like to work with your firm. Hear what they say when you’re not in the room. Online surveys, questionnaires and one-on-one interviews reveal the authentic customer experience. Learn more.

Where does your expertise lie?
Define and then communicate where your firm outperforms others.

Insights

Lasting Impressions

Insights and Resources for Courageous A/E/C Firms

You’ve Got Stories To Share

You’ve Got Stories to Share

Social media marketing and communications is a phenomenal opportunity to influence customers, increase traffic to…

It’s Time To Respect Your Clients

It’s Time To Respect Your Clients

I've come to the realization that  most service-based business professionals don't respect their clients. It…

The Scary Side Of Twitter

The Scary Side of Twitter

When Twitter prepared their IPO in 2013, the buzz got loud enough that perfectly rational people may think…

Why Social Media Isn’t All That New

Why Social Media Isn’t All That New

During World War II, Coke and Pepsi were competing for the hearts, minds, and pocketbooks…