Positioning A/E/C firms for success:
Market your firm’s expertise

Shed the “full-service” moniker and
transform your firm into a team of specialists

Your A/E/C practice is filled with expert practitioners working diligently to solve complex problems. Make sure clients understand that your firm is not merely one of the experts that can solve the problem — but your firm is the only one.

Stand Out In Your Field

Competitive Audit

Identify the strengths that make you stand out in a crowded marketplace.

Can you articulate why clients choose your firm over competitors? Who are your true competitors? What choices do clients have if they don’t chose your firm? A Competitive Audit can help define what makes your firm special in the marketplace, which in turn can make it easier for clients to choose your firm over the competition.

Client Interviews

Uncover a clearer picture of the client experience with actionable insights.

It’s time you knew the truth. Your clients have formed an opinion about what it is like to work with your firm. Hear what they say when you’re not in the room. Online surveys, questionnaires and one-on-one interviews reveal the authentic customer experience. Learn more.

Where does your expertise lie?
Define and then communicate where your firm outperforms others.

Insights

Lasting Impressions

Insights and Resources for Courageous A/E/C Firms

How To Fail And Still Win

How to Fail and Still Win

It started innocently enough. My favorite gourmet kitchen supply store sent me an email with a…

Should Your Firm Tackle Social Channels?

Should your firm tackle social channels?

Yes, your firm should probably be on social. But not without first knowing what personnel…

Is Your Mission Statement Missing A Mission?

Is Your Mission Statement Missing a Mission?

A mission statement should clearly communicate the reason your team works together. If it doesn't, it's just a statement…

Emails And Phone Calls: What Did You Say?

Emails and Phone Calls: What Did You Say?

Years ago, the predominant form of business communication was the formal business letter. The texture…